Sonia Ferri Photo

Sonia Ferri.

Group Marketing Manager +44 1534 616528

I am responsible for building Vaiie’s brand and ensuring it is correctly represented against our values at all times. I also develop and implement Vaiie’s marketing and campaign plans from start to finish ensuring these activities are all within budget.

Sonia's strengths



Interpersonal skills


I am a marketing communications professional with over 6 years’ experience in various industries ranging from digital and postal. I have a BA Hons degree in Marketing and Events Management and a Level 6 Diploma in CIM Professional Marketing.

Life altering tech event

MSN – the days of really ‘cool’ statuses and email addresses such as pinkpig.

Most interesting watch of the year

This is so tricky! I mean I’d like to say "Fleabag", but I’ll go for "Killing Eve", although is it wrong to sympathise with a psychopathic assassin.

Myers Briggs type

The Provider ESFJ

Popular and well-liked

Extremely organised

Always ready to listen

Generational leadership traits

Millennial Gen Y


Emotional stability

Intellectual curiosity

Gen Y produces 29% of the UK workforce

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